Important Stats on American Libraries

Library Stats

Who Uses Libraries and What They do at Their Libraries / Pew Research Center

90% of Americans say the closing of their local public library would impact their community and 67% said it would affect them and their families.

Library Stats

10 facts about Americans and public libraries / Pew Research Center

30% of library users say they know little or nothing about the services their library provides.

Library Stats

People love public libraries, but they aren’t using them / PBS News Hour

Fewer than half of all survey respondents said they had visited a library or bookmobile in the last year. That’s down from 53 percent in 2012. And about one-fifth of respondents said they accessed library materials online in the last year.

Library Stats

Public Library Use / American Library Association

Four-out-of-five Americans (83%) say they have used the library at some point whether in the past 12 months or longer ago than that.

Library Chic

Bringing Style to Libraries

Library Chic is a project that uses branding, visual impact and style to attract users and financial donors to libraries. It was created by Donna Jackson, owner of DMJStudio, a creative workshop, who has been a brand developer and designer for public libraries for the past sixteen years.

After living and breathing library for more than a decade, she saw that at the core, visual appeal, which is connected to brand recognition and also customer impression, was not consistently valued in most library systems. She also recognized that the cut in funding for the past decade for most public libraries has made visual impactful change difficult. Through Library Chic processes, brand initiatives can be developed and prototypes for other changes can be implemented to help build the audience and financial support needed to make more permanent changes and get better funding.

  • Libraries Should Be Beautiful

    Inside and Out

    Let's break the stereotypes of what libraries look like and who they are for and expand the library experience to fit more people's lifestyles.

The Three Components of the Library Chic process

Branding Initiatives

Branding Initiatives

A brand initiative with a strong visual foundation is where Library Chic begins. We will enjoy a discovery process where we learn about your library, your community and make plans for the visual appeal of your library.

Rapid Prototype

Rapid Prototype

Let's put what we learned in discovery into practice by quickly creating a prototype of what your library experience could be. Something customers can experience, donors can support and for you to learn from.

Connect with Community

Connect with Community

Now that you have an appealing product, let's go out and talk about it to your community that includes customers, small businesses, organizations, government and your staff.